Smarta Energy
Smarta Energy are a UK based digital energy consultancy with a mission to be at the forefront of innovation and sustainability for business energy consumers
Smarta Energy
Overview
Smarta Energy, a trusted name in energy solutions, approached BeHive.Design to transform their digital presence into something that reflected their credibility, professionalism, and forward-thinking approach. With a clear vision in mind, they needed a modern, functional, and visually engaging website that would not only showcase their services more effectively but also reinforce trust with potential clients.
Following the success of this project, Smarta Water enlisted BeHive.Design to deliver a similar transformation—one that preserved the synergy between the two brands while distinguishing each company’s individual offering.
Services Rendered
Brand Refresh | Website Design
Problem
While Smarta Energy had built a solid reputation and already had an established brand identity, their existing website fell short in representing the quality and professionalism of their business. The design felt outdated, lacking the visual clarity and polish needed to instil confidence in visitors. The user experience was clunky and unintuitive, which made it difficult for potential customers to navigate the site or engage meaningfully with its content. Services were not effectively presented, and the site lacked strong calls to action that would encourage enquiries or conversions. Additionally, the structure of the content was disorganised and offered little in terms of search engine optimisation.
The challenge for BeHive.Design was to elevate this digital experience while preserving the essence of the brand—and ultimately replicate that success for Smarta Water, ensuring both companies shared a cohesive yet individually tailored online presence.
Outcome
BeHive.Design developed two distinct but harmonised websites for Smarta Energy and Smarta Water that were:
Bespoke & Responsive: Both sites were built with a modern, clean aesthetic, responsive across all devices, and structured for ease of use.
On-Brand & Professional: We elevated the existing brand identity using refined typography, improved colour palettes, and a more cohesive layout, creating trust and visual consistency.
User-Centric & Engaging: Content was simplified and structured for clarity, SEO was implemented site-wide, and strategic CTAs were integrated to encourage conversions.
Cohesive Yet Unique: While Smarta Water's site aligned with the Smarta brand family, we carefully tailored the design and content to reflect its own offerings and audience.
